The UK government explained that the strategy, called ‘Good Food Cycle’, identifies ten priority outcomes needed to build a thriving food sector while tackling challenges from rising obesity rates to climate change impacts on production, representing a ‘pivotal milestone’ in the government’s work to develop a comprehensive food strategy. 

DEFRA said that key outcomes to create a good food cycle include an improved food environment that supports healthier and more environmentally sustainable food sales. 

The plan also covers access for all to safe, affordable, healthy, convenient and appealing food options as well as outlines conditions for the food sector to thrive and grow sustainably, including investment in innovation and productivity and fairer, more transparent supply chains. 

DEFRA said that building stronger, more resilient food supply chains protects Britain from potential disruptions and strengthens our national security.  

Minister for food security Daniel Zeichner, said: “Food security is national security – we need a resilient food system that can weather any storm while ensuring families across the country can access affordable, healthy food.    

“The Good Food Cycle represents a major milestone. We are actively defining the outcomes we want from our food system to deliver a whole system change that will help the amazing businesses that feed our nation to grow and thrive, which means more jobs and stronger local economies, while making it easier for families to eat and feel better.    

“This isn’t just about what’s on our plates today, it’s about building a stronger food system for generations to come, supporting economic growth, health and opportunity as part of our Plan for Change.” 

‘Resilient food system is a necessity’

NFU said that the government’s ‘Good Food Cycle’ is a much-needed step in the development of its food strategy, but joined-up and pragmatic policy measures must sit behind it. 

The union explained that the strategy relies heavily on the success of programmes such as the Land Use Framework and the 25-year farming roadmap. 

The NFU has called for food production to be given the same level of prioritisation within these as climate and environmental outcomes.  

NFU president Tom Bradshaw pointed out that the strategy fails to recognise that farms are commercial businesses and must be profitable if they are to deliver sustainable and nutritious food for the nation, care for the environment and contribute to economic growth.   

He added: “The food system is complex, and it’s good to see ambitions for this strategy to span across government departments. I welcome the positive things within the strategy around investment in productivity and resilience to risk and shock.  

“While DEFRA is holding a review into farm profitability, there is a lack of joined-up thinking, as evidenced in this food strategy, that farms are commercial businesses and to succeed, they must be profitable. This poses a real risk to British farming’s ability to deliver sustainable and nutritious food for the nation, care for the environment and contribute to economic growth.” 

Mr Bradshaw said that while a long-term strategy is important, the development of policy behind it has to move at pace to provide much-needed certainty in the short term and restore farmer confidence.   

“These policies should value the contribution of our food and drink sector, the largest manufacturing sector in the UK, which is worth more than £148 billion to the economy and provides jobs for four million people.  

“We need everyone in government to recognise that a resilient food system is not just an ambition but a necessity, and that a thriving, profitable farming industry is critical to delivering this,” he concluded.  

READ MORE: Could you help Baroness Batters shape farm profitability review?

British farmers need backing 

Jim Moseley, CEO of Red Tractor, has welcomed the news by saying: “Red Tractor is very supportive of a comprehensive food strategy for the UK that supports local food systems, domestic production and upholds British standards.  

“We would welcome the opportunity to continue to work with the government to understand the role of assurance in delivering the strategy. Over the past 25 years, industry-wide efforts to ensure the safety, traceability and standards of production of British food have regained the trust of UK consumers.” 

Mr Moseley added that this new strategy must build on that collective effort by backing British farmers, connecting entire supply chains and making sure standards are not undermined by foreign food imports.

READ MORE: UK farming ‘can’t give any more’ in US trade negotiations  

Read more political news. 

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A 34-strong choir of British farmers came together to sing in a new Hawkstone beer advert, which aims to help save local pubs and promote British farming.

Mr Clarkson described the video as ‘the best thing I’ve ever made, apart from a shepherd’s pie in 1988’.

However, his version of the classic opera The Flower Duet by Leo Delibes has been banned from TV and radio as it is ‘not compliant’ with broadcasting regulations.

The TV presenter and Diddly Squat Farm owner told The Sun: “It’s a cock-up, as usual. I’ve made my biggest, most heartfelt, and frankly, most expensive advert ever, and it’s been banned.

“The fun police in their beige offices have decided that the public can’t be trusted to watch it.

“It’s been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it’s ‘not compliant’. With what, I have no idea. Common sense?”

One of fastest-growing businesses

Mr Clarkson added that since the advert is not allowed to be broadcast on TV and radio, it will be available to watch online. It has already been viewed over 500,000 times on social media.

Watch it here:

Hawkstone, a brewery owned by Mr Clarkson, was recently named one of the fastest-growing British businesses by The Sunday Times.

The annual ranking puts a spotlight on Britain’s fastest-growing private companies with revenues of less than £250 million.

Two farming-related businesses, Hawkstone and St. Ewe Free Range Eggs, made the list this year.

This is the second time Hawkstone has been recognised as a fast-growing British business.

READ MORE: What can we expect from season 4 of Clarkson’s Farm?

READ MORE: Jeremy Clarkson confirms that Clarkson’s Farm season 5 is in making

Read more rural news.

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The Sunday Times annual ranking puts a spotlight on Britain’s fastest-growing private companies with revenues of less than £250 million. 

Founded over 50 years ago by the Tonks family, St. Ewe Free Range Eggs has been placed 53rd on the list.

The free-range egg producer based in Cornwall said that it only works with like-minded British family farmers who give the hens the outdoor lifestyle they deserve. 

As of 2025, St. Ewe Free Range Eggs is a proud B Corp business and was the first UK-based egg packing business to achieve this accreditation in Europe. 

Responding to the news, Rebecca Tonks, CEO, founder & farmer at St. Ewe Free Range Eggs, said: “We’re incredibly proud to share that St. Ewe Free Range Eggs has been named #53 on The Times 100 fastest-growing private companies of 2025. 

“This achievement is a testament to an awful lot of hard work, resilience, and shared vision of our passionate team, our dedicated farmers, our fantastic partners, and our wonderful customers.

“What an honour it is to have even made it onto this list!” 

Championing British farmers

Another company that was also included in the Sunday Times list is Jeremy Clarkson’s brewery, Hawkstone. 

This is the second time Hawkstone has hit the list of Britain’s fastest-growing businesses. The company was ranked 23rd this year.

The business owned by the Clarkson’s Farm star brews lager and cider using spring barley from his farm located in the Cotswolds as well as from local farms. 

A spokesperson for Hawkstone said: “It’s all because of you. Whether you’ve discovered us in your local pub, down at The Farmer’s Dog, or bought from our website, people all over the country are falling in love with our delicious premium lager, cider and spirits.  

“Not just that, but you’re getting behind our mission to make delicious drinks using the best ingredients grown with the mud, sweat and tears of British farmers. None of this would be possible without them and their hard work out in the fields. 

“You’re the reason we’ve had another brilliant year, releasing more specials using experimental British hops, a new gin, a new berry cider, and even more specials to come. So, from Jeremy, Kaleb, and all of us at Hawkstone: thank you. Here’s to making it on there again in 2026.” 

READ MORE: Clarkson’s Farm: Alan Townsend updates fans following heart surgery

READ MORE: What can we expect from season 4 of Clarkson’s Farm?

READ MORE: Jeremy Clarkson confirms that Clarkson’s Farm season 5 is in making

Read more rural news.

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Health-conscious consumers are spiking demand for natural, high-protein dairy products, and cottage cheese sales are soaring as a result. 

AHDB explained that this growth stems from several key drivers: increased demand for higher protein content, rising interest in gut health, growing scepticism towards ultra-processed foods (UPFs) and a surge in demand for naturalness.  

Many of these trends are circulating on social media and, as a result, products such as cottage cheese, whole milk and kefir yoghurt have seen noticeable growth. 

As of December 2024, 28% of shoppers reported actively boosting their protein intake, with a further 29% indicating plans to increase it throughout 2025. 

This demand for high-protein food is particularly evident among consumers seeking functional foods to support their fitness goals, driving the success of protein-forward products, according to Mintel. 

‘Protein content is becoming the leading factor’ 

Plain cottage cheese provides 9.4g of protein per 100g in the full-fat variety and 10.6g of protein per 100g in the reduced fat version.  

Protein-packed cottage cheese experienced a 29.4% year-on-year volume increase, amplified by rising social media trends such as meal prepping. Cottage cheese is often highlighted as a versatile and nutritious ingredient that pairs well with many foods, such as in scrambled eggs and as a creamy dip for vegetables. 

Whole milk is also experiencing growth, seeing a year-on-year increase of 2.9% in volume. It accounts for 31% of volume sales within the cow’s milk category.  

According to Mintel, cow’s milk is often seen as minimally processed, with consumers prioritising its naturalness over its nutritional content, making it a preferred choice amid the spotlight on UPFs.  

Elisya Zain, AHDB analyst, said: “Social media is a major driver of health trends, presenting a valuable opportunity to raise awareness, influence consumer perceptions and generate demand, especially for younger consumers. 

“As protein content is gradually becoming the leading factor for shoppers when making food choices, if we continue to highlight the naturally high protein levels in dairy products as well as their other health benefits, dairy products like cottage cheese may well continue to experience growth.” 

Read more food and drink news.

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The discounter’s fresh beef range is all Red Tractor Assured, giving customers the confidence that their products are traceable, safe and farmed with care. Lidl has written to Red Tractor, the National Farmers’ Union, and its suppliers to reassure them of this commitment and pledge ongoing support for the British agricultural sector. 

Richard Bourns, Lidl GB chief commercial officer, said: “British farming is recognised globally for its high standards of animal welfare, food safety and environmental stewardship. At Lidl, we know these values matter to our customers, which is why we proudly support and champion British agriculture. 

“As we enter our fourth decade in Great Britain, our commitment to these principles has never been stronger. We will not compromise on standards even if others choose to do so. Our commitment goes beyond maintaining high standards – it’s about standing by British farmers when they need us most and doing what’s right for our customers.” 

Consumers prefer British food

The NFU has recently reported that three major supermarkets have moved away from their pledge to source British beef. The union has become aware of beef from Uruguay, Australia and New Zealand hitting the shelves in Asda, Morrisons and Sainsbury’s. 

This shift in retailer sourcing commitments comes at a time when British farmers are already facing an unprecedented number of challenges. Coupled with concerns over recent trade deals, further undermine the high standards of production that British farmers adhere to. 

This will also come as a blow to the public, who would like to buy more British food from retailers. 

New research by Red Tractor has revealed that 94% of UK consumers trust British-produced food more than food from other countries. 

Nine in ten people (90%) want to see more food produced in the UK. Meanwhile, just around a third of people say they trust food produced in the US (33%) and India (31%). This marks a steep decline from the Index’s 2023 findings of 74% and 62%, respectively. 

Many people believe these countries have lower animal welfare standards than the UK. Nearly three out of five Brits (57%) believe the US has lower standards than our own, potentially causing concern about products entering the UK market. This view marks an increase from 46% in 2023. 

Quality Meat Scotland (QMS) and the Scottish Red Meat Resilience Group (SRMRG) have also addressed their concerns about Scotland’s red meat supply chain to farmers and retailers during the opening day of the Royal Highland Show (RHS) 2025. 

As more imported beef is being trialled in key UK retailers and a reported 6% increase in imported red meat on display in supermarkets this year, the Scottish red meat sector stands united in sharing their deep concerns for the long-term resilience of Scotland’s domestic supply chain. 

QMS chair Kate Rowell said: “The creepage of imports onto our shop shelves is in stark contrast to our wants, needs and the previous commitments made to Scotland. 

“Our analysis shows red meat imports from non-EU countries such as Uruguay, New Zealand, Australia and Brazil rose strongly (up more than 55%) in the first third of 2025 compared to the same period of 2024 from a low base, approaching 10% of total imports.” 

Ms Rowell added that research conducted on QMS behalf by EssenceMediacom in 2024 shows that 83% of people in Scotland say they are opposed to purchasing red meat from elsewhere in the EU and the world, and 93% take product labels into consideration when buying food, with provenance and animal welfare ranking highly. 

READ MORE: Petition urging supermarkets to use British eggs signed by 50k people

READ MORE: Co-op relaunches British steak range: ‘Championing British has never been more important’

READ MORE: Asda backs out of commitment to sell only British poultry

Read more farm business news.

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The petition is supported by MPs, including Labour’s Ruth Jones, as well as celebrities and popular influencers like Myleene Klass and @HonestMumJade. This move follows the recent launch of a British Egg Industry Council manifesto for change, which demands food businesses drop dual standards on egg purchasing and back British eggs.

The petition was started in response to research which has shown consumers were surprised and concerned that a significant number of eggs in pre-prepared foods, such as quiche, egg sandwiches and salads, were imported.

Those concerns remain, with recent research showing 82% of consumers want complete transparency about where the eggs in their food come from to make an informed purchasing decision.

Imported eggs and egg products are not produced to the same standards as the British Lion Code and therefore do not provide the same food safety assurances. Using imported eggs also adds unnecessary food miles.

The campaigners said that Morrisons stole a march on its competitors by introducing the Lion mark across its popular quiche range, highlighting that it uses quality, British eggs and supports the UK’s farmers.

With 79% of shoppers saying they would like to see a British Lion mark on egg-based foods, British Lion egg processors are calling on other retailers to follow their lead and give shoppers what they want.

In recent years there have been a number of food safety issues associated with eggs and egg products produced in Europe and further afield, with the issue becoming so prevalent that the Food Standards Agency had to issue an official warning about the risk of food poisoning in relation to Polish eggs.

‘Champion British produce’

Ruth Jones, MP for Newport West and Islwyn, said: “Our farmers are among the best in the world, and I would call on all our supermarkets, wherever possible, to champion their produce. Consumers deserve the choice to buy homegrown in the knowledge they are not just buying a product but supporting jobs and honouring our high animal welfare standards.

“British eggs are safe to eat and better than imported alternatives for the planet. It is high time we see that reflected on our supermarket shelves.”

Mark Williams, British Egg Industry Council chairman, pointed out that reaching 50,000 signatures shows just how strongly people feel about their right to choose food that meets the highest food safety standards and supports British farmers.

“British Lion shell eggs are available in all major UK retailers, and it’s time that we see a similar commitment for British Lion egg products. Consumers deserve to be told clearly where the eggs in their foods are from, whether it’s an egg sandwich, quiche or a scotch egg,” he added.

Sign the petition here.

Read more food and drink news.

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The convenience retailer said it is doubling down on its dedication to supporting British farmers and ensuring the highest quality for its members and customers. 

This follows reports of three major supermarkets having moved away from their pledge to source British beef.  

In recent weeks, the NFU has become aware of beef from Uruguay, Australia and New Zealand hitting the shelves in Asda, Morrisons and Sainsbury’s.  

Co-op said that the relaunch of the British steak range comes at a crucial time when the food industry is facing significant challenges.  

A spokesperson for the retailer said: “Co-op is a long-term supporter of British farming, and was the first and, at the time, only national UK grocer to commit to 100% British fresh and frozen own brand protein.  

“This dedication to only using British extends into our own brand products where meat and poultry are used as an ingredient, including all sandwiches, ready meals, pies and pizzas.” 

READ MORE: Beef from Australia, Uruguay and New Zealand hits UK shelves 

‘Championing British’

Matt Hood, managing director of Co-op Food, added: “Farmers are the backbone of the UK’s food supply, and championing British on our shelves has never been more important. It supports our farmers, our economy and it provides quality assurances for our shoppers.  

“In the current global economic climate, now is not the time to be stepping back on vital sourcing standards, and while others seem to be doing exactly that, at Co-op, we remain as committed to British farmers today as ever. It’s what our members and customers expect from us.” 

Co-op added it has invested heavily into its beef and dairy supply chain over the last two years – most recently announcing a new £820,000 fund designed to support and reward farmers for reducing carbon emissions and promoting nature to help drive innovation, promote productivity and improve climate resilience.  

Aberdeen Angus is renowned for its superior quality marbled beef, and Co-op’s new steaks come from the Aberdeen Angus crossbreed sired from a purebred Aberdeen Angus bull. The range will offer three premium cuts, such as sirloin, fillet and ribeye beef, sourced from farms in Co-op’s Farming Group and Red Tractor Assured Farms.  

The new Co-op premium steaks all undergo a meticulous 28-day ageing process – dry aged on the bone for seven days, then matured for 21 days – to ensure exceptional tenderness and more intense flavour. The range is now available in stores and online.  

Read more food and drink news.

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Nine in ten people (90%) want to see more food produced in the UK. Meanwhile, just around a third of people say they trust food produced in the US (33%) and India (31%). This marks a steep decline from the Index’s 2023 findings of 74% and 62%, respectively.

Many people believe these countries have lower animal welfare standards than the UK. Nearly three out of five Brits (57%) believe the US has lower standards than our own, potentially causing concern about products entering the UK market. This view marks an increase from 46% in 2023.

The higher level of trust in food can be caused by several factors, with rising confidence across all aspects of UK food production and assurance. 90% of adults now believe that food produced in the UK is safe [2024: 83%, 2023: 72%], 88% say it is good quality [2024: 81%, 2023: 73%], and 86% are confident that UK food is traceable through the supply chain [2024: 86%, 2023: 64%].

The UK’s record on animal welfare is another key driver of this trust, with more than four in five people (83%) recognising the UK’s high animal welfare standards as the reason to trust homegrown food.

‘Dedication to quality, safety and animal welfare’

Britain’s farmers are the trusted guardians of our weekly shop, with 88% of consumers having trust in them, followed closely by assurance schemes (79%).

When asked about which group is the most responsible for ensuring food is safe and of good quality in the UK, food assurance and inspection schemes came out on top, followed by the government and farmers.

The findings, which draw on research from over 2,000 UK consumers, form part of Red Tractor’s annual ‘Trust in Food Index’, first produced in 2021 and designed to provide the most comprehensive assessment of British consumer attitudes to food.

Shoppers responding to this survey were clear about their support for British food and farming. They acknowledged, among others, that British farmers are being undercut by imported goods.

For British shoppers, if they are going to buy imported food, closer to home is better. Ireland is the most trusted country outside the UK to produce beef, chicken, pork and dairy products. Ireland’s animal welfare standards are considered very close to the UK’s.

Alistair Mackintosh, chairman of Red Tractor, said: “The world-leading standards to which British farmers operate set us apart from our international competitors.

“It’s this dedication to quality, safety and animal welfare that underpins the trust consumers place in British food — and it’s something our farmers continue to earn every day through their hard work and high standards. The results from the survey highlight the value that UK shoppers place in trusting UK-produced food.

“As discussions continue around opening the UK market to US beef imports, we must be clear: our priority should be championing British produce — reared to world-leading standards and independently assured through third-party assurance schemes like Red Tractor, reassuring shoppers that items have gone through rigorous checks before reaching the supermarket.”

Mr Mackintosh added that the UK government must value and continue to defend British food standards and the farming industry by ensuring that any imports meet the same high bar. “Consumers are clear that it is important their food is produced here in the UK and rightly expect that what they put in their shopping basket reflects British values. Undercutting those expectations with lower-standard imports would betray the trust that farmers and assurance schemes have worked so hard to build.

“Alongside the NFU and our industry partners, I am clear that the best way consumers can support British farmers and food is to look for the Red Tractor logo,” he concluded.

Read more food and drink news.

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The NFU has reported that three major supermarkets have moved away from their pledge to source British beef. In recent weeks, the union has become aware of beef from Uruguay, Australia and New Zealand hitting the shelves in Asda, Morrisons and Sainsbury’s.

This shift in retailer sourcing commitments comes at a time when British farmers are already facing an unprecedented number of challenges. Coupled with concerns over recent trade deals, further undermine the high standards of production that British farmers adhere to.

This will also come as a blow to the public, who would like to buy more British food from retailers.

READ MORE: Clarkson’s Farm inspire consumers to support British farmers

Retailers in favour of imports

NFU livestock board chair David Barton said: “It’s deeply concerning to see major retailers now move away from their previous commitments to sourcing British in the last few weeks in favour of imports, many of which have been produced to lower standards. Farmers’ long-standing partnerships with retailers have supported sustainable supply chains, so this shift is alarming.

“Over the past year, the industry has heard warm words from almost every major retailer pledging support for British farmers. But these words ring hollow when British produce is not given pride of place on shelves.”

Mr Barton added that decisions to renege on sourcing commitments erode trust and damage farmer confidence at a time when the sector is facing immense challenges.

“With increased global insecurity, the need to build sustainable food supply chains has never been more important. British farmers have invested in higher standards, such as reducing antibiotic use in beef and lowering poultry stocking densities in sheds.

“Consumers want these high-quality production systems, shown by over one million people signing our petition for import standards to match the UK’s.

“But delivering these standards comes with additional financial costs. Long-term sourcing commitments from retailers are essential to ensuring that the high-welfare British food consumers want remains available,” Mr Barton concluded.

READ MORE: Asda backs out of commitment to sell only British poultry

Read more farm business news.

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The two-day agricultural event, which will be held on 25th and 26th June, is a celebration of food, farming and innovation.

Each year the event attracts 80,000 visitors, including 12,000 schoolchildren from across the region, offering a unique platform to showcase cutting-edge advancements in science, technology and agriculture.

With over 700 trade stands, 3,000 animals and Norfolk’s largest food and drink showcase, the show will be packed with engaging activities for all ages, the organisers said.

The Royal Norfolk Show is the Royal Norfolk Agricultural Association’s (RNAA) primary fundraising event to deliver its charitable objectives – supporting and promoting food production, farming and the countryside in Norfolk.

Celebrating Norfolk food and drink

The 2025 Royal Norfolk Show will mark Norfolk’s significant contribution to food production in the UK by showcasing many diverse and passionate producers from across the county and wider region as well as exposing the world-class research and innovation underway in our county.

Showgoers will also be able to visit the new Norfolk Food Hall that officially opened back in May 2025 – a £3 million showcase for local food and drink produce.

The event organisers have encouraged show participants to visit Norfolk’s newest farm shop and restaurant and discover the story of farming in Norfolk. “Be sure to visit this new addition to the showground and show your support for Norfolk’s producers,” they added.

Highlights at Royal Norfolk Show 2025

Adnams Food & Drink Experience – Nowhere in the county will you find such a unique collection
of local food artisans than at the Adnams Food & Drink Experience.

With over 120 food and drink producers it is a hugely popular part of the show offering a mouth-watering collection of local and national food and drink – whether it is for a quick bite, a spot of lunch or something for tea.

Norfolk Wine and Cheese Experience – Show visitors will have a chance to sip, savour and discover handpicked selection of exceptional wines and mouth-watering cheeses, all lovingly
crafted right here in Norfolk.

Participants will go on a journey through the rich history and fascinating stories behind some of the region’s most beloved producers.
Find more details about how to book your place at one of our tutored wine and cheese tasting
sessions here.

Malting barley – Norfolk is responsible for producing what is probably the best malting barley inthe world. Visit the Discovery Zone to find out more about how the crop is grown and its role in food and drink production.

STEMM in the food chain: From field to future – This year’s STEMM Village will explore how Science, Technology, Engineering, Maths, and Medicine (STEMM) is transforming Norfolk’s food and drink industry and influencing the global food chain.

From cutting-edge agricultural methods to advances in biosciences, engineering and clean energy, show’s exhibitors will showcase how their work contributes to the future of food – addressing sustainability, nutrition, health and production.

Innovation Hub – Norfolk has been at the forefront of innovation in agriculture for over two hundred years. Explore the show’s Innovation hub, curated by Agri-TechE, and find out more about the application of technology to help us produce food more efficiently.

Art gallery – Youth Artist of the Year – Art gallery with sponsor Arnold Keys will unveil this year’s Youth Artist of the Year winner.

Entertainment – Be captivated by jaw-dropping displays in the Grand Ring, including the Pony Club Mounted Games (new for 2025), Shetland Pony derby, Bulldog Lings display team, Duke of York’s Royal Military School Marching Band and the RAF Falcons.

Be entertained by hundreds of musicians as part of Norfolk Music Hub’s programme of live music including the New Noise Stage and the Beat Stampede – a massive celebration of dance music and air drumming.

Best in Style – the show edition – Throughout both days of the show, style spotters Kate and Paula from The Style Duo will be on the move — mingling with the crowd, spotting standout outfits and talking all things fashion.

If you are rocking a look that turns heads, do not be surprised if you get tapped on the shoulder and personally invited to take part in our Best in Style – the show edition competition. Each afternoon at 4pm, The Style Duo will team up with a representative from a well-known Norfolk brand to crown a winner, with a fabulous prize provided by show’s style-savvy partner.

Mini COP 2025 – The Mini COP 2025 initiative is a pioneering programme launched by RWE in association with the Royal Norfolk Agricultural Association (RNAA), designed to empower primary school students in Norfolk to engage with and address climate change.

It aims to reduce the carbon footprint of our communities and instil a sense of environmental responsibility and leadership in young learners by:

• establishing a forum for discussion with 50 selected primary schools
• setting tangible and achievable targets for the reduction of carbon footprint.
• promoting sustainability as a core value in local communities.

This event will be hosted in Long Acre on Thursday 26th June 2025, between 2pm and 4pm

Norfolk Young Farmers & Countrysiders Clubs – This year the Norfolk Young Farmers will be creating recycled sculptures made by the clubs, with the theme of Norfolk produce, food and drink as well as teddy bears from recycled materials.

They will also have their annual stock judging competition taking place on Thursday morning of the show, alongside the stockman’s club in the cattle rings with trophies and certificate presentation.

Livestock showing – A highlight for families and visitors of all ages — do not miss the buzz of the livestock rings! See some of the region’s finest animals up close and celebrate as show’s champion livestock proudly compete.

This year the Royal Norfolk Show has been chosen to host the Royal Agricultural Society of England’s Burke Trophies competitions for beef and dairy cattle and machinery – these coveted national competitions are hosted together in Norfolk for the first time. This year the coveted Queen’s Prize is awarded to the champion Light Horse.

Equestrian events – this year we’re thrilled to be hosting 40 Horse of the Year Show qualifier events. Thousands of competitors are expected to take part in hundreds of classes, including International Showjumping, carriage riding, heavy horse showing, mountain and moorland, and much more.

TNS Celebrates 150 Years – This year marks a special milestone for one of the region’s leading agricultural machinery dealers, Thurlow Nunn Standen (TNS), as they celebrate their 150th anniversary.

TikTok Star ‘Spudman‘ – TikTok sensation Ben Newman ‘Spudman’ will be attending this year’s show to entertain the crowds with his innovative potato toppings.

Mark Nicholas, RNAA managing director, said: “The show will provide a unique focus on local food and drink and those who produce our food, as well as celebrate the best of Norfolk and the many organisations and businesses which contribute so much to our county. Norfolk is rightly proud of its ‘Royal Show’ and we look forward to another spectacular event over 25-26 June 2025.”

Find more info on the Royal Norfolk Show website.

READ MORE: Norfolk Food Hall opens to showcase best produce from the county

Read more rural news.

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